探索分层兴趣表示用于Meta广告深度漏斗优化
探索分层兴趣表示用于Meta广告深度漏斗优化
英文原标题: Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization
Meta广告正在研究分层兴趣表示，通过在用户、广告主、产品等实体之上构建上游表示层，学习统一嵌入，将用户兴趣与广告主的深度漏斗广告 offerings 连接起来。
Original Article
Hierarchical Interest Representation is a research area for Meta Ads. We’re exploring an upstream representation layer over the universe of Ads entities – users, advertisers, products, services – learning unified embeddings that connect users’ inferred interests with the breadth of what advertisers offer in their deep funnel ads. The innovations in Hierarchical Interest Representation are […] Read More… The post Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization appeared first on Engineering at Meta.